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Tim Cook’s Genius Moves
Apple is the first tech company to hit the 1.8 trillion mark, which is almost sure to hit the 2 trillion mark this year.
A few months ago
Just a few months ago, Apple’s position was much worse. Tim Cook’s company has just passed the first quarter of a new strong influence of Covid-19. Despite the unexpected reception for the iPhone 11, Apple’s revenue in the first quarter only increased by a mere 1%. Sales of iPhone, iPad, and Mac all declined. Even the Apple Watch, after quarters of growth, struggled as Apple Store stores were forced to close to prevent epidemics.
Most worryingly, Tim Cook had to take an unprecedented step: no revenue forecast for the second quarter. At the time Apple announced its Q1 financial results, Covid-19 was still running. in key Apple markets. A month later, ethnic riots broke out in major US cities, and Apple Stores were smashed and looted.
Apple factories in China have to close from the first quarter, seriously affecting supply for the second quarter. Apple’s US headquarters was closed until May. Apparently, because of Covid, because of the violence. Chaos, Apple has the right to fail in the last fiscal quarter. Nobody would complain if the iPhone, iPad, and Mac continued to plunge.
