Greenwashing — Window Dressing

The world becomes more vulnerable with every action we do.

In recent decades, sustainability has become a priority for consumers, who are increasingly on the lookout for products that are organic, high-quality, affordable AND environmentally-friendly. This tendency has led companies to devise green product and marketing strategies.

Green strategy is beneficial in the long-term race for businesses while bringing sustainability, transparency and trust to customers. Companies touting green products or technologies will make significant contributions to restraining climate change, helping to reduce not only industrial waste, but also household waste.

Besides, Organic products will protect people’s health from harmful chemicals. Especially, Obsolete technologies will be replaced with new advanced systems that conform to new environmental standards. When corporate social responsibility is enhanced, people’s living conditions will be remarkably improved.