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Consumer Awareness- How Big Tech should Deal with their Users
In business, customers are always considered as “God”. That’s because customers are potential targets that help the companies operate sustainably. However, this perspective may not be correct in the case of Big Tech.
In economic history, it is not difficult or impossible to find some examples about the necessity of companies to deal with their consumers with respect. The Volkswagen emission scandal (or Dieselgate) in 2015 brought not only the company itself but also us a valuable experience to deal with business failures. What was Volkswagen accused of? As we already know, the German Car giant admitted cheating emission tests (faked emissions levels in some 580,000 vehicles it sold between 2006 and 2015), the automaker’s car engines thus released nitrogen oxide pollutants up to 40 times above what is allowed in America. This serious discharge has affected the environment and people’s health not only in the US but also in European and Asian countries. Meanwhile, at that time VW was considered as one of the biggest car suppliers when it owned 70% of the U.S. passenger-car diesel market as well as accounted for an important part in the world market. What’s next?
